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Image by Ahmed Hasan

The Underdog (Originally Country Underdog) was created by Reed McDonald in college with one purpose. To passionately share great country and rock music that doesn't get enough attention. Founded upon inspiration from Aaron Watson's #1 album "The Underdog".


The goal is to be THE PLACE to discover new artists through our various platforms:

  • Our website features news articles, videos, artist pages, and merch

  • Social media featuring engaging graphics, music finds, new releases & more

  • Podcast episodes

We also strive to help artists 1-on-1 through our graphic design subscription services with Underdog Multimedia

The Team

Who We Are


Reed McDonald

Founder & CEO

Reed founded Country Underdog in 2019 to help make artists' dreams come true by promoting artists later rebranding to The Underdog to branch out of country music as the scene has become ever more influenced by different genres like rock. All so the underdog artists' can finally be heard. Reed works tirelessly every day on everything from social media, the website, podcast, and graphic design so that this business can be the best it can be at helping make dreams come true and bringing recognition.


  • Instagram
  • LinkedIn

Lorenzo Soriano

Podcast Co-Host

A.K.A. "Mike Sancho" Lorenzo is a valuable member of our team becoming a bigger part of what we are doing every day. Co-Host of our podcast and is the creative mind behind our Tweets. 

  • Twitter
  • Instagram
  • LinkedIn

Drew Bracey

Graphic Designer / Podcast Co-host


  • Instagram

Lucas Sousa

Blog Writer


  • Facebook
  • Instagram
preston rackley.jpg

Preston Rackley

Creative Strategist

Preston is a guy that holds us together and keeps us honest, whether it's discussing the pros and cons of new business ventures, coming up with new merch ideas, or writing articles. He has always been there for The Underdog and the boys since college.

  • Instagram
  • LinkedIn
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